The 2012 London Olympics Logo has been unveiled. Good God, that is ugly. They claim it is a stylized '2012', but it looks more like shards of broken glass flying right at you. Yeah, that's inviting. Come to London for facial lacerations! Seems viewing the logo has caused epileptics to fall into seizures, and I must say I can't blame them. It's a throwback to tacky 60's British 'Mod' at it worst - you'd half-expect to see Austin Powers next to it saying, "Yeah, Baby!!" (It would be a good logo for, say, the British Board of Dental Health.....) James Lileks has more to say about it.
UPDATE: For extra credit, read the press release in the link above. A classic example of self-important designer's marketing hooey. If you have to spend that much verbage to explain any iconic design, then the image you want to convey through the design is not readily evident. Therefore, the design is a failure. And, you know it.
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